the origin 

Behind PWRPLANT is a strong collaboration between Leybaert bv, Raf Goossens bv and ILVO. By combining our expertise, we work together on the development of new, future-oriented rhododendron varieties.

From propagation through cuttings and in vitro to extensive testing for disease resistance and extreme cold (down to -20°C): every step is focused on quality, sustainability, and innovation.

In this way, we create strong plants together that are ready for the future and respond to the needs of the European market. Discover in this video how co-creation and innovation are at the heart of PWRPLANT.